The quality of your package design is just as important as the quality of the product itself. In fact, it can be even more important. Presentation is everything when it comes to product marketing. There’s no doubt that consumers prefer a pretty package. Many demand it. When given the choice between two nearly identical products, they are going to choose the one with the more appealing package. That’s just human nature! It’s our job as designers to create a package that seizes attention.